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#evenbetterinreality

Press

Information for media representatives

© Mathäus Gartner

The Wilder Kaiser region is located in the eastern part of Tirol, Austria, at the foot of the mountain range of the same name. It comprises the four towns of Ellmau, Going, Scheffau and Söll. The region is ideal for numerous mountain sports as well as culinary delights, enjoyment and rest & relaxation. Many people are familiar with the region from the popular TV series "Der Bergdoktor" (The Mountain Doctor),

as well as the famed SkiWelt Wilder Kaiser-Brixental, one of the largest and most modern ski resorts in the world boasting 284 km of pistes, 90 lifts and more than 80 mountain huts! The ski resort is located opposite the Kaisergebirge mountain range, which has been designated a nature reserve.

The region is about an hour's drive from Innsbruck, Salzburg and Munich, and is easily accessible via public transport from the Kufstein, Wörgl or St. Johann in Tirol train stations. During your stay, you do not need your own car thanks to a wide range of transport options.

Strategy 2024: Sustainability and quality of life

In December 2019, a comprehensive study on the attitudes and opinions towards tourism in Tirol was published for the first time since 1997. Although 98 percent of those questioned still consider the importance of tourism for the state of Tirol to be high, the central critical points mentioned were transport, the image of tourism as an employer, and a responsible relationship with nature. While this study demonstrates the urgent need for action in the tourism regions, it also corresponds with the sentiments of thought leaders who have proactively tackled issues such as mobility, transport and job quality.

The Wilder Kaiser region is one such pioneer and has broken down its vision and the goals to be achieved into five fields of action in the "Strategy 2024". The basis of this strategy is the "Quality of Life in the Wilder Kaiser Region" participatory process on which tourism experts, municipal representatives and citizens have been working since 2017. The vision is to develop "excellent quality of life for people living, working and holidaying in the Wilder Kaiser region."

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