Quality of Life in the Wilder Kaiser Region

What kind of tourism benefits everyone?

#evenbetterinreality

Quality of Life in the Wilder Kaiser Region

What kind of tourism benefits everyone?

Hiking, fresh air and untouched nature, all without having to drive hundreds of kilometres by car? Miles and miles of fun on the slopes without destroying natural areas or having a negative impact on the environment? Keen to experience genuine solidarity and hospitality that transcends borders without encouraging prejudice and clichés?

Ready for culinary enjoyment free from the excessive use of agricultural land and factory farming? Longing to practice traditions and customs authentically, all without running the risk of becoming an "Alpine Disneyland?"

Want to enjoy luxury while at the same time promoting regional cycles instead of cultivating the behaviours of a disposable society? How about actively experiencing the added value of tourism, but not sacrificing nature conservation or the needs of the people who live in the region all year round for the sake of overnight stays and turnover? Is it even possible to achieve these goals?

Starting with ourselves

There are certainly no simple answers to all of these questions. Nor can any of these areas of tension be resolved immediately. Nevertheless, as a region that lives from tourism, we are seeking answers bit by bit. We’re starting today rather than tomorrow, because we’re all aware of one thing: if we want to lead our environment, our nature and our society into a sustainable and liveable future for everyone, then we cannot just sit back and continue with the status quo. It is time to actively shape our world and where better to start than right here at home?

Which is why in 2017 the Wilder Kaiser tourist board initiated the "Quality of Life in the Wilder Kaiser region” campaign, a community participation process here in the region where we live and work. In workshops, forums and discussion groups, tourism experts, community representatives and community members discussed together the question of what tourism should look like going forward and how it can meet the needs of all people who holiday, live and work here while still assuming responsibility for nature and society.

This resulted not only in our collective vision “Excellent quality of life for all," but also in the "Strategy 2024" programme from the Wilder Kaiser tourist board. Broken down into various fields of action, it identifies the main challenges and defines goals. Topics such as industry attractiveness and job quality, a focus on quality instead of quantity, the tourism mindset of the locals, sustainable transportation concepts, and much more became the focal points of the region’s tourism aspirations and strategy, thus heralding a paradigm shift.

Strategy 2024
Strategy 2024

Quality of life through sustainable tourism

The strategy presented in 2019 was further developed in 2021. It sets specific targets to be achieved by 2024. Click here to learn more about the mission, vision and the six fields of action for sustainable tourism.

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"Change as an opportunity": Strategy 2024 receives an update

Although our roadmap for sustainable tourism in the Wilder Kaiser region was set long before the coronavirus, we have nevertheless made use of the pandemic with all its effects as an opportunity to once again more sharply focus our "Strategy 2024" goals. The aim is to take current developments into account and to continue on our chosen path towards ecologically, socially and economically sustainable tourism.

In autumn of 2020, a full-day forum entitled “Spiegel Corona (The Mirror of Corona)” took place. Once again, community members, tourism experts, and community representatives exchanged views on the present and future of tourism and the topic of Quality of Life in the Wilder Kaiser region. The tourist board also dealt more intensively with the topic of "sustainability" in relation to tourism in a series of workshops entitled "Change as an opportunity”"Wandel als Chance" while also giving the "Strategy 2024" an update.

Fields of action for Strategy 2024

  • We take responsibility for nature

    We take responsibility for nature

    ▹ We protect and care for our natural and recreational environment
    ▹ We use resources sparingly and responsibly
    ▹ We pay attention to the tourism carbon footprint of our guests

  • We support regional cycles

    We support regional cycles

    ▹ We combine tourism with agriculture & forestry
    ▹ We combine tourism with regional handicrafts
    ▹ We combine tourism with science & research

  • We promote quality of life in the Wilder Kaiser Region

    We promote quality of life in the Wilder Kaiser Region

    ▹ We make the "Wilder Kaiser" brand even more valuable
    ▹ Measures to balance the number of guests throughout the year
    ▹ We improve quality of life by creating added value for tourism

  • We take social responsibility

    We take social responsibility

    ▹ We promote dialogue and facilitate involvement
    ▹ We appreciate clubs/associations and landowners
    ▹ Support for family businesses, but not for the promotion of new hotels

  • We experience the region together

    We experience the region together

    ▹ Attractive pedestrian zones in the town centres
    ▹ Recreational infrastructure that’s equally accessible to all
    ▹ Events that take into account the interests of all stakeholders

  • We work in tourism

    We work in tourism

    ▹ We strengthen leadership qualities and employee commitment
    ▹ We improve the image of the tourism industry regionally
    ▹ We strengthen regional feel-good factors and income

We take responsibility for nature

▹ We protect and care for our natural and recreational environment
▹ We use resources sparingly and responsibly
▹ We pay attention to the tourism carbon footprint of our guests

We support regional cycles

▹ We combine tourism with agriculture & forestry
▹ We combine tourism with regional handicrafts
▹ We combine tourism with science & research

We promote quality of life in the Wilder Kaiser Region

▹ We make the "Wilder Kaiser" brand even more valuable
▹ Measures to balance the number of guests throughout the year
▹ We improve quality of life by creating added value for tourism

We take social responsibility

▹ We promote dialogue and facilitate involvement
▹ We appreciate clubs/associations and landowners
▹ Support for family businesses, but not for the promotion of new hotels

We experience the region together

▹ Attractive pedestrian zones in the town centres
▹ Recreational infrastructure that’s equally accessible to all
▹ Events that take into account the interests of all stakeholders

We work in tourism

▹ We strengthen leadership qualities and employee commitment
▹ We improve the image of the tourism industry regionally
▹ We strengthen regional feel-good factors and income

The "Quality of Life" project was nominated for the 2021 TRIGOS Award

The "Quality of Life" project was also recognised by a nationwide jury of experts as part of the 2021 TRIGOS Award: The Wilder Kaiser tourist board is nominated in the category "Exemplary Projects!"

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Topics & projects in the area of “Quality of Life”

At home in the Wilder Kaiser region

Did you know there is a newsletter just for locals? Check it out to read news from the region and receive information on community participation.

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The Quality of Life Project in the Media (German)

Tirol Touristica Award
Tirol Touristica Award

for the "Quality of Life in the Wilder Kaiser region" project

In 2019, the Tourismusverband Wilder Kaiser tourist board was awarded the Tirol Touristica award for outstanding achievements in tourism, for the third time. On the heels of the "Filmtourismus" (2013) and "Vermietercoaching" (2015) projects, the „Lebensqualität am Wilden Kaiser“ ("Quality of Life in the Wilder Kaiser region”) project was awarded in 2019. “This forward-looking initiative will hopefully have a positive impact that will spread to other regions," said the jury's statement.

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Relevant studies & links on the topic

The Wilder Kaiser region has been promoted both nationally and internationally.
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