Many studies have demonstrated that travelling to one’s holiday destination is the most environmentally impactful part of the entire trip. This is exactly where we would like to make changes in the Wilder Kaiser region: By 2024, we aim to triple annual train arrivals to 33,000. Check out our transport offers
So that our guests on site can move about easily even without a car, our regional offers are constantly being expanded and improved. The "Naturtripp” web app makes planing a trip by public transport easy.
The best part: With the Wilder Kaiser GuestCard, regional public transport is included free of charge.
The Wilder Kaiser region is also taking additional steps towards better quality of life and sustainability when it comes to events.to the event
After an adaptation process, the popular ‘GOING live’ event fulfils all the Green Event Tirol requirements. Now, in addition to offering quality entertainment, it now also attracts visitors with its environmentally friendly concept!
Particular attention will be paid to:
✔ Easy accessibility without a car
✔ Waste prevention and recycling
✔ Catering with regional food and drinks
“Transforming the old into the new" - This is the Wilder Kaiser tourist board’s motto when it comes to supporting private accommodation providers who are keen to transform their business models. First and foremost, it's not about starting over from scratch. For example, old pieces of furniture can be refurbished to a contemporary standard and areas in need of renovation can be defined together.
As a team of experts, the "fundus” marketing agency helps guide those keen on renovations from the planning process to realisation. This free, professional and neutral advisory service has been used enthusiastically in recent years.
Such projects also benefits the Wilder Kaiser region, which endeavours to match accommodation options with the demands of guests and to maintain the region’s high-quality offerings.
Environmentally friendly accommodation options
Many accommodation providers are actively involved in ‘Quality of Life’ measures in the Wilder Kaiser region and have been able to implement some aspects in their own businesses already.Read the blog post
The Hubenhof in Ellmau is a particularly noteworthy example of environmentally friendly accommodation options and was the first establishment in the region to be awarded the European Ecolabel.
You can read more about the Hubenhof in the Wilder Kaiser blog. (German text)
Reducing printed materials
Did you know that around 98 kg of paper ends up in the garbage every year? Much of this paper is advertising. For this reason, the Wilder Kaiser tourist board has revised its entire print media strategy.View our online brochures
True to the motto "less is more," the number of brochures has been reduced. In addition, we’ve paid close attention to the use of sustainable forms of paper in printing. All brochures are checked to meet sustainability requirements during the planning phase and, if possible, are reproduced for several years regardless of the season.
For the sake of the environment, you can also download the brochures from our website and read them online. This saves on shipping costs while also reducing the environmental impact of printing. Help preserve our beautiful natural environment by checking out our offers online.
In the Wilder Kaiser region, we want to ensure that people with limited mobility can also fully enjoy their holidays. We focus on barrier-free accessibility at selected:
✔ Catering establishments
✔ Excursion destinations
✔ Hiking trails
In the future, the topics of barrier-free accessibility and greater inclusion will continue to be important in the area of social sustainability – because, after all, the Wilder Kaiser is for everyone!
Sustainable power and energy
The majority of all households and businesses in Tirol are supplied with TÜV-certified green electricity from 100% Tyrolean hydropower. The TIWAG company, which operates many power plants within the state, is responsible and supports both the energy transition and the efficient use of energy.
The State of Tirol has also set itself the goal of being independent of fossil fuels by 2050. After all, future generations should have the opportunity to meet all of their energy needs from domestic, renewable resources in a climate-friendly manner.
The tourist board’s cycling campaign
We’re setting a good example.
The employees of the Wilder Kaiser tourist board have increasingly made the switch to bicycle commuting during the warmer months to actively reduce their personal carbon footprints.
In the summer of 2021, the company will issue a small challenge: The employee with the most kilometres travelled from home to work will be crowned "Radl-Kaiser" (cycle king) and awarded a prize.
The "Personal regional" (local personnel) project has set itself the goal of offering attractive local jobs to locals and making it easier for tourism businesses to find and retain employees.More about the project
Market research, regional bonus programmes and new working models are the focus here.
The project has resulted in the Kaiserschaft project, the WilderKaiser StaffCard and the Wilder Kaiser Recruiting-coach, etc.
Kaiserschaft - Working in the Wilder Kaiser region
In the Wilder Kaiser region, members of the Kaiserschaft project for attractive working conditions and tourism are setting new standards for working in the hotel and catering industries.
Member companies are committed to:
✔ Fairness & a sense of responsibility
✔ A management style based on partnership, including a culture of feedback
✔ Equal opportunities and promotion of personal development
✔ Further training to improve leadership quality
✔ Faire working time models
✔ A regional feel-good factor and benefits
Quality seals and awards
Quality is important to us in everything we do.
The "Quality of Life in the Wilder Kaiser region" project was awarded the Tirol Touristica award in 2019, an award for outstanding achievements in tourism.
In addition to projects, hiking trails, accommodations, cable cars and ski slopes have also been nominated for awards in the Wilder Kaiser region.
Tyrolean Alpine beef
Summer retreats at the Alpine pastures – Guests aren’t the only one’s who feel comfortable in the Wilder Kaiser region. Every year, numerous cows also head for the mountains to the lush Alpine meadows. There they spend the summer ranging freely.
The high-quality meat products are marketed under the "Qualität Tirol - Almrind” brand. Tyrolean Alpine beef is sold in supermarkets but is also dished up at regional restaurants. For quality that you can taste!
Netzwerk Handwerk (handicrafts network) is a campaign for quality and design in the skilled crafts sector.
The goals are to:
✔ Create awareness for regional handicrafts and their value
✔ Recognise and communicate the added value of design in the craft sector
✔ Encourage and develop craftsmanship and creative processes amongst young people
The project is promoted and supported by the Wilder Kaiser tourist board.
Community development "insa Dorfmittn" Söll
Together with its citizens, the municipality of Söll has started a draft process to create an action plan for future development. The whole project is based on the local Agenda 21, which aims to make the 21st century more sustainable in economic, social and environmental terms.
One area of the project is the revitalisation of the town centre. The town centre in Söll should become a meeting point and pedestrian-friendly walking zone, serve as a first point of contact and starting point for guests, and tie in with the original history of Söll.
Extending the cycle trail network
The Eiberg cycle trail - the last section of the Kaiser circular cycling routeMore about cycling
With support from the State of Tirol, local municipalities and the tourist board, the gap in the 83-km Kaiser circular cycling route was closed in the summer of 2019 with the completion of the Eiberg cycle trail. Since December 2015, a total of 2.9 million euros have been invested in the section between Söll and Schwoich. The loop extends from Söll via Kufstein, Walchsee, Kössen, St. Johann and Ellmau back to Söll.
The Wilder Kaiser region places particular emphasis on sustainable materials when designing new merchandise products.
For example, the Wilder Kaiser multifunctional scarves are made from 100% recycled marine plastic.
Also in terms of sustainability: old products are not discarded but used up or reused.
A good example of this are the Wilder Kaiser key rings, which have recently been converted - to suit the situation - into Wilder Kaiser mask straps.
Translated with www.DeepL.com/Translator (free version)