The Söll Alpine Dairy

A good story

The Söll Alpine Dairy is a place steeped in history – and with a bright future. Where agriculture and village life once converged, a new meeting place for locals and visitors is taking shape. The new building deliberately draws on the site’s historical significance and combines regional identity with a modern visitor experience for the Wilder Kaiser region.

The aim of the project is to create a weather-independent, year-round facility that combines social interaction, information and experiences. The Söll Alpine Dairy brings the alpine habitat to life and tells the story of the close connection between agriculture, tourism and regional culture.

As Söll’s tourist information centre, a world of experiences and an events venue, the building will once again play a central role in local life and in Söll’s development as a tourist destination. Guided by the values of authenticity, community and excitement, a space is being created for genuine encounters and authentic stories.

The land and building will remain in the ownership of the dairy farmers’ co-operative – a clear commitment to sustainable responsibility and regional roots. The opening of this historic venue is planned for 2027.

We are following the Söll Alpine Dairy project every step of the way – updates will follow here!

Ground-breaking ceremony on 27 May 2026

Representatives from the alpine dairy, the municipality of Söll, the Wilder Kaiser Tourist Board, the building advisory committee and the architectural practice ST. Architektur provided information on the background and objectives of the project at the joint ground-breaking ceremony.